As such, Baja Blast was once again discontinued from retailers. It was ultimately announced that Pitch Black had won the vote, and would remain on store shelves. The campaign featured wide promotion of both flavors, including advertisements, NASCAR paint schemes and a "Dewggro Crag" event themed around the Nickelodeon game show Guts. It was put up against Mountain Dew flavor Pitch Black, and fans would vote for their favorite, the winner of which would be kept on store shelves permanently. In 2016, the flavor was part of the "DEWcision" campaign. In 2015, Baja Blast was re-released for a limited time at retail stores, along with Sangrita Blast. In January 2014, Taco Bell released Mountain Dew Sangrita Blast, a non-alcoholic sangria flavor, as a sister flavor to Baja Blast, along with a diet version of Baja Blast. The drink was promoted on Twitter, as well as through on-air advertisements featuring Dale Earnhardt Jr. The retail release was only available for a limited time. In 2014, ten years after the drink's original launch, it was released for the first time in a packaged format. The flavor was heavily promoted at launch with advertising campaigns. One of the first instances of a restaurant offering an exclusive soda beverage was created to increase sales of fountain soda. Created for, and exclusively sold at Taco Bell locations, it was a collaboration between the company and Mountain Dew owners PepsiCo. The flavor was first made available in 2004. Since the original flavor's launch in 2004, the Baja Blast brand has since expanded to include new flavors, alcoholic beverages, and energy drinks, as well as merchandise. Likely because of low sales, Baja Flash was not produced in 20 ounce bottles unlike its counterpart Baja Punch.Mountain Dew Baja Blast is a tropical lime-flavored soft drink created for Taco Bell restaurants. A week later, in June, Reddit users began to post that they have been finding them at select Circle K stores. 16-ounce) large cans while also showing them in an unusual large can 12 pack. In late May 2021, Circle K began to advertise for Baja Flash alongside Baja Punch in 473mL (U.S. Both flavors stayed on store shelves until September 12th, 2021 when the 100 Days of Baja promotion ended and they were discontinued.Īround early 2021, Canadian PepsiCo filed trademarks for both Baja Flash and Baja Punch, although there was not much known about it at the time. It was officially released in stores in the United States on June 12th, 2021 for a limited time alongside Baja Punch, and was sold in 12-packs and and 20 ounce bottles. This video reaffirmed much of the previously-leaked information for 2021 for all of the flavors previously mentioned. Two months after the leaks from August 2020, on October 8th, 2020, a leaked internal reel video surfaced on the same Dew Drinker Discord server, showing upcoming plans for the Mountain Dew brand for 2021. All of these leaks are as follows: Major Melon, alongside its Zero Sugar variant, Rise Energy, Baja Blast alongside two flavors, Baja Flash and Baja Punch, DEW-S-A, Riddler's Brew, Gingerbread Snap'd, and a re-release of Pepsi Blue. On August 4th, 2020, on the Dew Drinker Discord, information was leaked by an anonymous individual showing upcoming plans for 2021 with many flavors and new brands alike. On that same day, another trademark was filed for Baja Flash titled "MTN DEW BAJA FLASH." On April 20th, 2020, PepsiCo filed a trademark for Baja Punch titled "MTN DEW BAJA PUNCH". Its tagline was " DEW with a Blast of Natural & Artificial Pineapple Coconut Flavor." Baja Flash was officially described as a Pineapple Coconut/Pina Colada flavor, similar to flavors such as Maui Burst and another Baja flavor, Baja Gold.
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